More than almost any other topic in recent years, digital transformation has impacted the format of the Meetings, Incentives, Conventions and Exhibitions (MICE) industry.
The future of the event industry clearly involves a digital component. Event planners are being called upon to combine online and offline experiences in an efficient and user- friendly way.
To actively advance our clients’ digital transformation, K.I.T. Group relies on the continuous expansion of its digital expertise.
Among other avenues taken, K.I.T. Group turned to the Professional Convention Management Association (PCMA). Their Digital Event Strategist (DES) certification has exposed our teams to even more ways to design effective and highly interactive online gatherings.